Transforming the Sacred: The American Bible Society New MediaTranslation Project
Lawrence Erlbaum Associates, Inc./Taylor & Francis
The American Bible Society's New Media Translation Project provides a case study of the religious use of new communication media, in this instance video and Internet forms. More significant the project provides a means to reflect on the intersection of audience activity (hermeneutics), textual form (semiotics), and institutional practices (means of production). The theoretical model arising from this intersection provides a tool to distinguish illustrations, performances, translations, and adaptations.
Soukup, Paul A. (2004). Transforming the Sacred: The American Bible Society New Media Translation Project. Journal of Media and Religion, 3(2), 101-118.