Document Type

Book Chapter

Publication Date



Rowman & Littlefield


This chapter explores how culture is perceived and experienced in Chinese contexts. By focusing on how culture fa conceptualized within contextualized interactions in relation to histories and present globalized world, this study aims to explore the impact of intercultural communication knowledge on culture, identity, and communication. First, this chapter broadly discusses intercultural communication scholarship on culture and identity. Specifically, it introduces Asiancentrism, a culturally specific paradigm in inter/cultural knowledge production. Next, an example based on ethnographic work and group interviews with Chinese college students is provided to illustrate the need for considering contemporary socioeconomic and geopolitical forces in research on culture and communication. The chapter concludes with implications for future research.

Chapter of

Identity research in interculturalcommunication: Reflections and future directions


Nilanjana Bardhan
Mark P. Orbe


Copyright © 2012 Rowman & Littlefield. Reproduced by permission of Rowman & Littlefield. All rights reserved. Please contact the publisher for permission to copy, distribute or reprint.



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