Social Networking and Ethics
In the first decade of the 21st century, new media technologies for social networking such as Facebook, MySpace, Twitter and YouTube began to transform the social, political and informational practices of individuals and institutions across the globe, inviting a philosophical response from the community of applied ethicists and philosophers of technology. While this scholarly response continues to be challenged by the rapidly evolving nature of social networking technologies, the urgent need for attention to this phenomenon is underscored by the fact that it is reshaping how human beings initiate and/or maintain virtually every type of ethically significant social bond or role: friend-to-friend, parent-to-child, co-worker-to co-worker, employer-to-employee, teacher-to-student, neighbor-to-neighbor, seller-to-buyer, and doctor-to-patient, to offer just a partial list. Nor are the ethical implications of these technologies strictly interpersonal. The complex web of interactions between social networking service users and their online and offline communities, social network developers, corporations, governments and other institutions—along with the diverse and sometimes conflicting motives and interests of these various stakeholders—will continue to require rigorous philosophical analysis for decades to come.
Vallor, Shannon, "Social Networking and Ethics", The Stanford Encyclopedia of Philosophy (Fall 2012 Edition), Edward N. Zalta (ed.), .