Exporting services with modular service architectures
Document Type
Article
Publication Date
2008
Abstract
Internationalizing services is a pivotal strategy for continuous business growth (Lommelen/Matthyssens 2005). The MARIS method supports services managers in systematizing their internationalization efforts by providing six intertwined method components that can be tailored to match the specific challenges of an internationalization project (see Figure 1).
Editor
I. Gatermann
M. Fleck
Recommended Citation
Böhmann, T., Burr, W., Herrmann, T., Krcmar, H., Miller, R., Prilla, M., Reuter, U., Schermann, M., and Zeugner, S. (2008): ”Exporting Services with Modular Service Architectures: Flexible Methods for Planning, Validating, and Implementing Services for International Markets” in Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen, Gatermann, I. and Fleck, M. (eds.). Frankfurt, Germany: Campus, pp. 329-339.
