Gabler Verlag | Springer
Case study research can be seen as an inclusive and pluralistic strategy to find empirical results, serving all three purposes of empirical research. A case study can be of exploratory, descriptive or explanatory nature, of which all three can be found within the MARIS case studies. “The essence of a case study, the central tendency among all types of case study, is that it tries to illuminate a decision or a set of decisions: why they were taken, how they were implemented, and with what result” (Schramm, 1971, cited from Yin, 2003, 12). This set of decisions was illuminated in the course of each of the three case studies conducted within the MARIS project.
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Prilla, M., Reuter, U., Schermann, M., Herrmann, T., Burr, W., and Krcmar, H. (2012): ”Lessons Learned” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 245-258.