Title

Preparing for Service Export: The Case of M-GAMMA

Document Type

Book Chapter

Publication Date

2012

Publisher

Gabler Verlag | Springer

Abstract

M-GAMMA offers various services concerned with geo data production, management and customization to its customers. When we started our work with the company, their only location was in Germany and the company had realized that there were many markets left in, e.g., Eastern Europe, which could also be receptive to its services. Therefore, they were planning to implement subsidiaries in this area. Yet, they were struggling with questions concerning which parts of their service processes could be implemented in other countries, how the collaboration between subsidiaries could be organized and which locations to choose with respect to economical and qualification aspects.

Chapter of

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer