Title

The International Service Implementation Checkup (ISIC) Workshop

Document Type

Book Chapter

Publication Date

2012

Publisher

Gabler Verlag | Springer

Abstract

Successfully establishing service sites abroad requires a fine balance between standardization and localization. On the one hand, standardized services enable the service provider to both ensure similar quality levels on a global scale and achieve economies of scale. On the other hand, localizing service processes is crucial for acceptance and subsequently performance of the services in the target country.

Chapter of

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Editor

Tilo Böhmann
Wolfgang Burr
Thomas Herrmann
Helmut Krcmar