Advertising & Marketing Law: Cases and Materials

Title

Advertising & Marketing Law: Cases and Materials

Files

Description

This casebook covers advertising and marketing law. Topics include the definition of advertising, false advertising law (including FTC, state attorneys' general, competitor and consumer class action enforcement actions), intellectual property rights (including copyright, trademark, publicity rights, idea submission and more), privacy, contests and sweepstakes, and much more.

ISBN

978-1502392534

Publication Date

2014

Publisher

CreateSpace Independent Publishing Platform

Disciplines

Advertising and Promotion Management

Advertising & Marketing Law: Cases and Materials

Share

COinS